Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack Martechvibe proudly presents its 2023 State of Martech – Middle East report. The report is based on survey responses of more […]
Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]
Is ChatGPT the most human-like AI chat interface? Yes. Can it take over your content generation tasks? Not just yet. We tried to write this article using ChatGPT but were met with rejection in Shakespearean style. The chatbot conveyed the disappointing status by saying, “Ah, dear user of ChatGPT, thou art not alone in thy […]
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]
These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]
The German supply chain due diligence act was enacted on 1 January, 2023. It aims to make supply chains more transparent and upholds human rights and environmental protection. Companies like SAP have announced a solution to help organisations to comply with the new law efficiently. It promises to merge compliance with increasing consumer demand for […]
2023 FUTURE SCOPE – We spoke to ten marketing and CX veterans who share advice for fresh talent on building a career, using technology to do your job better, and dealing with industry challenges in 2023 Where does marketing stop and tech begin? It doesn’t! When we say “technology in marketing,” the programmatic, AI-enabled automation […]
International customer experience keynote speaker Dan Gingiss has a bone to pick with anyone who refers to customer experience as a soft skill. It is no longer a nice-to-have – it’s a must-have. “It is as important as your finance team, legal team, or anything that is a hard skill. And the reason is that […]
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year: Back […]
