2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]
AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
During 2022, partner (affiliate) marketing continued to grow in the MENA region, driven by the fast-paced increase of the ecommerce market and the emergence of innovative publishing channels. Brands are no longer content with the simple benefits of the CPA model. Recent regulatory changes and new challenges for the global economy are forcing them to […]
It starts with clearly focusing on the organisation’s brand purpose. Everything should align with that single brand purpose. When all departments have the same North Star and are working towards ensuring that CX is above all, the loyalty programme will directly resonate across all departments, says Jad Hindy, SVP of Marketing at Expo City Dubai. […]
The Covid-19 pandemic is, by most accounts, behind us. Normalcy, however, has yet to return the way we expected it. On the contrary, 2023 promises to deliver more blows to the global economy. Supply chains are reeling from the war in Ukraine. A hardening US dollar is sending most currencies into a tailspin. A worldwide […]
What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]
Brands have an opportunity to give something back, and help consumers navigate the economic downturn, says Paul Wallis, Director of Growth at Epsilon in MENA In an exclusive award ceremony in Dubai last week, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their […]
The months of November-January are now synonymous with big online shopping events and sales. This year in particular, given some of the bleak macroeconomics, consumers are on the lookout for a good deal. But that isn’t the only thing they are demanding. Consumers are no longer willing to stand for poorly performing applications and digital […]
Marketing leaders enter the new year with an imperative to drive growth in a volatile environment With more pressure to drive efficient growth during disruptive times, there are three trends that will impact CMOs in 2023, according to Gartner, Inc. Those trends include: Shifting customer behaviours amplify uncertainty Burdensome cross-functional collaboration yields worse organisational outcomes […]
