Research & Whitepapers

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.

Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack  Martechvibe proudly presents its 2023 State of Martech – Middle East report. The report is based on survey responses of more […]

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values. While they are willing to share information, they need to see the value that it will create towards their future purchases. This is being felt in […]

The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]

While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan. Challenged by the pandemic, inflation and economic uncertainty, B2B marketers are pressed more than ever to attract, engage and retain customers. To become more relevant in a crowded marketplace, marketers have turned to influencer marketing. Despite growing […]

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels The speed of acquiring real-time, relevant data signals, the speed of generating data insights, and the speed of closing the gap between data and insights; CMOs are now a part of […]

AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit? AR allows customers to try on make-up, see what new furniture looks like in their living room, and playfully interact with the brand. Can it be more for a marketer? While AR ads are fun, it can […]

It impacts more than employee experience. Is workplace tech the new battlefront for brand reputation? From slow speed and response time from helpdesks to ineffective collaboration and no access to the right technology tools, workplace technology not only affects productivity and employee experience but also leaves a mark on brand reputation. Even though businesses spent […]

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines. However, leading brands distinguish themselves by seeing the opportunity to fortify customer relationships and enhance their companies’ resiliency. Those that take bold and quick steps to change will reap […]

Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right technology and insights. The 2021 State of Martech survey conducted amongst the most influential and powerful CMOs of the region, found MarTech investments remain relatively strong, while acquiring new customers is […]