Behavioural Psychologist Patrick Fagan and Regional CX Director of MRM – Oliver West will lead workshops on leveraging CX solutions to drive business outcomes at CX NXT – the customer experience summit taking place in the Kingdom of Saudi Arabia on March 15, 2023 CX NXT 2023, organised by Martechvibe, will take place in the […]
Enabling cost reductions will be key for retailers to attract today’s frugal consumer Consumers are becoming increasingly aware of the value of sustainability and the need to reduce their environmental impact. However, many are still far from willing to pay more for sustainable products. This is due to several factors, including a need to understand […]
CX NXT, the customer experience summit, will focus on technology trends impacting marketers in the BFSI industry. It will take place on May 24, 2023 at Leonardo Royal Hotel London Tower Bridge. The BFSI sector has sharpened its focus on the total brand experience it offers to its customers in light of the industry’s fierce […]
Customer service specialist Adam Toporek says that innovation is about how you approach the issue; technology may or may not be the answer. Adam Toporek, a Customer Service Expert for CTS Service Solutions, welcomes technology as it develops and believes in the value of providing personalised customer service. Toporek helps businesses succeed by rethinking the […]
CX NXT – the region’s biggest Customer Experience summit, brings together industry experts to explore how technology enables strategy and culture trends that align with new-age customer expectations. CX NXT 2023 will be held in the Kingdom of Saudi Arabia (KSA) as a two-day in-person event on March 14-15, 2023, with over 200 delegates scheduled […]
Consumers today have incredibly high expectations, so every misplaced landing page, extra checkout step, and delay increases the likelihood of them getting impatient and leaving the website. The right tools can help get the customer with unprompted discovery and personalised recommendations Retailers need a digital presence, not just for the sake of having it but […]
TLDR: The earned growth rate ratio is the ratio of earned growth to total growth. Since this metric is derived from audited accounting reports, it’s almost impossible to manipulate. As the branding and business world becomes increasingly more customer-centric, the customer experience (CX) is integral to brand growth. And word-of-mouth. i.e. the referrals and recommendations […]
Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles with fake followings, identify patterns of interest and amplify brand messages Audiences are smarter than ever and less impressionable to cookie-cutter marketing tactics. If you are a brand that is looking […]
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Sixty-five to 75 per cent of established businesses’ workloads rely on legacy mainframe backends. This year they must move to the cloud and re-factor their digital offerings into cloud-native microservices to achieve the scale, agility, and reliability required for always-on digital experiences that can compete with digital disruptors like Amazon.ae In 2022, as with the […]
