Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer’s perspective but to organise the business in a way that delivers better CX. We are living in a blender of change, which presents a challenge for brands that typically rely […]
Marketing leaders may be thrilled about generative AI. But to find enterprise applications, it has a way to go in offering more control and curation. Martechvibe asked three experts about what is in store for the future of ChatGPT There is plenty to celebrate with ChatGPT. If it could make Google launch a nervous response […]
Changing customer behaviour and pressure to increase efficiency are leaving banks with no option but to use digital tools, says Thom Kokhuis, Head of Conversational Banking of Rabobank. In banking, automatic speech recognition is now becoming pervasive. Merging voice interaction with digital touchpoints plays an important role in customer interaction; it changes how consumer relationships […]
OpenAI’s ChatGPT, the viral AI-powered chatbot that can write essays, emails, poems and even computer code, is making waves in the news. Colin Crowley, CX Advisor for Freshworks, shares his thoughts on what the future of chatbots looks like. ChatGPT Will Create A Two-Tier System If ChatGPT becomes more widespread, one wonders how much they […]
Musician-turned-CX professional James Dodkins shares his views on the parallels between a musical keynote performance, and delivering a rockstar customer experience. “Metallica doesn’t need a conductor. They wrote the songs. They recorded the songs. They played the songs. An orchestra is very different, and a lot of businesses would like to think of themselves as […]
The enterprise conversational AI market is at least $1bn dollar worth of on-chat, with 100s of players sharing this space today. With an aggressive pricing expectation from ChatGPT, most of them, if not all, are looking at a bleak and redundant future. The Power Concentration in the software world that ChatGPT would create is not […]
As businesses aim to cut costs, marketing leaders will do well to focus on performance measurement to budget more effectively for businesses. But can marketers afford to sacrifice long-term goals? Niall O’Malley, Director at Difference Engine, helps answer the question Actions that can be linked to revenue generation and show credible proof points will stay. […]
By 2025, more than 25% of Americans are expected to watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new age. In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and […]
Brands are putting their best foot forward to avoid leaving negative impressions on consumers. One way to ensure the same is having synchronicity or orchestration across multiple channels. Lack of orchestration is the latest CX challenge many digital-first businesses face. Martechvibe speaks to Darren John Rushworth, President International at NICE, about top marketer challenges in […]
“Here’s what I believe is an uncomfortable — yet indisputable — truth: You are in business to create and nurture your customers. Without customers — and especially without employees to create your products and to serve your customers — you have no business,” says Annette Franz, founder and CEO of CX Journey Inc. A firm […]
