The average lead response time is about five minutes – it promises that 35% to 50% of leads can convert. The time it takes for a company to respond to leads once they hit their inbox may be one of the first sources of a leak. What is losing you customers? Sitting on the top […]
Ricardo Trade, Deputy Chief Executive Officer of Operations at FIFA World Cup (FWC) Qatar, 2022, speaks about how his team leveraged data and analytics to create a seamless experience for 3.4 million fans in a phygital world FIFA World Cup (FWC) Qatar, 2022 created several records; the event bagged maximum fan engagement both online and […]
Martechvibe speaks to enterprise technology leaders about the impact of inclusivity on product development and business outcomes In the modern workplace, corporate projects are the products of the mental work of big teams with all kinds of intellects. Naturally, inclusivity affects the development chain and, ultimately, the outcomes. But how? We spoke to technology leaders […]
On the occasion of International Women’s Day 2023, Martechvibe asked women in leading business and technology roles for advice on how to drive a career in enterprise tech – full steam ahead The technology industry is one of the fastest-growing sectors, and like a clock — it just never stops. In this fast-evolving domain, it […]
Nakul Laad, Head of Community Operations at Dunzo, an India-based quick commerce player, explains how the team uses automation and AI to tackle customer service challenges in an industry built on speedy service In the delivery industry, one of the primary factors for keeping the customer satisfied is enabling and maintaining a seamless conversational strategy. […]
The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]
Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity The era of differentiating oneself purely through exceptional products or services is long gone. The new-age customer wants a good experience above all things, and a poor customer experience can be the undoing of any business. […]
Auto dealerships and car salespeople notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience. Dealers know their reputation matters more than ever to keep consumers away from their competitors online and down the street. Since the pandemic started, auto dealers have made great strides in […]
Disconnection between platforms and systems results in inefficient marketing campaigns, poor data management, and dull customer experiences. Martechvibe spoke to Jeremy Swift, CEO and Co-founder of Cordial, about how to deliver cross-channel experiences that impact both the consumer experience and the bottomline. Fortunately or unfortunately, consumer behaviour doesn’t move in a straight line, says Jeremy […]
Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers can more effectively target their messages and create more meaningful customer experiences that drive purchasing decisions while strengthening loyalty over time—which are both vital […]
