Don’t just ask customers, validate your findings by using AI across multiple sources to predict information before something terrible happens to your reputation. According to Dr. Zuhair Khayyat, Chief Technology Officer at Lucidya, combining AI with other technologies like blockchain, AR, voice technology and IoT can help create the best customer experience analysis for any […]
Steve Brauntuch spoke about how gaming is consolidating with content and entertainment and how brands are approaching younger audiences without disrupting the experience. In mid-2021, Misfits Gaming Group (MGG) began its transition into a media company. The announcement came after a $35 million investment round which concluded in September 2021, led by a strategic investor […]
Even the best marketers need more than natural intuition When stuck with a problem, we human beings browse the internet and all the information libraries to see if somebody before us faced the same hurdle and left a solution we could use. In the marketing world, young professionals have shining luck, given that many top […]
From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies that are leading the way in CX innovation. The UK banking market is one of the most competitive and dynamic. The non-banking financial companies (NBFCs) are redesigning the banking landscape, assisted […]
It can be easy to mistake information for intimacy. Dr Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan – Stephen M. Ross School of Business, talks about how our brains are designed, understanding how humans make decisions, and how we can influence those decisions. “Brands are an identifiable signifier that evokes […]
Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Juji Launches Generative AI Tool For Chatbot Creation Juji, […]
Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]
Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant. “We all live in a reality which is mostly constructed in our heads,” says Patrick Fagan, […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Uber Eats Officially Partners With First US Airport Uber […]
