Building customer experience comes down to organising and using the data you have about your customers, and customer data platform (CDP) provides organisations a single source to manage data that might otherwise be chaotic. But businesses need to understand their expectations and needs. With over 15 CDP vendors in the market, asking the right questions […]
TLDR: Your online stores need to be flexible, adaptable, and scalable enough to meet these changes and future-proof your business for long-term success. To know where retail is moving, it’s crucial to know how far we have come. eCommerce has evolved in many ways since its start, and it’s changing the way we live, shop […]
One of the less often thought about digital and retail revolution components is how exactly customers and businesses will receive products. eCommerce is growing at a phenomenal rate and the logistics industry has an opportunity to increase profitability and reduce freight spending by overcoming the challenges of moving products globally. Faster, more flexible delivery and […]
People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]
Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market. If Zaltman is to […]
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
Securing customer loyalty is increasingly challenging, but adopting specific technology trends like blockchain could hold the key. Smart, strategic use cases for NFTs are emerging, and brands are using it as an opportunity to redefine how they engage with their most loyal customers and fans and leveraging it to modernise their loyalty programs. In this […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]
Globally, eCommerce revenue is expected to reach $7.4 trillion by 2025. Brands are flocking to eCommerce, with an estimated 12–24 million sites across the globe. As more brands compete for customers, the future eCommerce landscape could look completely different. Over the next few years, eCommerce is expected to undergo many changes. Social commerce is at […]
