Elon Musk casts his shadow over industry announcements this month. However, other company news is not to be missed. April ends with $44 billion exchanging accounts. An Elon Musk-led Twitter promises quite a spectacle, and the world is curious to know more. Although the tech billionaire stole the show, the month was flooded with partnerships, […]
All standard Universal Analytics properties will stop processing new hits on July 1, 2023. It’s 2022 and challenges galore for marketers who must offer multi-channel, multi-device, and personalisation with privacy. As marketers navigate the space between cookies and consent while continuing to offer relevance and ROI without wasting ad dollars, the need for a smart […]
When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for 14.1 per cent of all retail sales worldwide, eCommerce continues to grow fast despite global economic uncertainty. Statista forecasts that these figures will keep growing and reach 22 per cent […]
Real estate sales in the metaverse reached $500 million in 2021, and the sales volume is expected to double in 2022. Brands are eyeing virtual property believing that the metaverse will change the game in the coming years. Taking the real out of real estate, the metaverse is becoming a huge real estate market with […]
TLDR: MUM can search the internet to access information across different languages, text, images and media to help users find answers to detailed questions, think multi-part questions. It’s not just search – it’s research. They call it the mother of all search algorithms. So the name MUM or Multitask Unified Model seems appropriate. MUM […]
There is no doubt that Twitter is popular. But the platform’s advanced search options are an underrated hero for brands looking to join conversations, generate leads, calculate sentiment or keep tabs on the competition Twitter has 8.85 per cent of the world’s overall social media user base so the fact that your consumers are tweet-happy […]
Destination marketing expert Waleed Al-Toukhi says technology-driven strategies can boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures by giving essential information that other methods cannot communicate appropriately. It will increase the likelihood that a consumer will complete the booking rather than cancel it,” said Waleed Al-Toukhi, Executive […]
eCommerce director of Evidea, Ayşe Gedikli discusses several aspects of customer experience, technology and trends “Understanding customer behaviour is crucial but not enough. So, it’s very important to have the best technologies but make sure that your feed is high quality. You can only recommend the best for the customer by knowing what you want […]
API is forming new possibilities in the age of digitalisation, offering advanced functionalities to businesses of all sizes For organisations embracing digital transformation to develop connected experiences to satisfy growing customer expectations, they need resources and tools that are flexible and efficient to integrate systems and unify data. And Application Programming Interface (API), without a […]
Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]
