A new report finds 70 per cent of customers surveyed are open to better quality products Meaningful relationships keep customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty. According to the latest report released by consumer […]
Check out our top picks of CX leaders in the META region focused on result-driven CX strategies. Technology is the primary element shaping customer experience (CX), over 60 per cent of companies in the Middle East have been actively investing in CX solutions to strengthen their business strategies. Being the critical differentiator for top brands, […]
McKinsey and the Business of Fashion identified five major themes that could help the fashion industry address some CX challenges and unlock opportunities. The fashion industry has been a significant player in innovation and a technology user – from the needle and sewing machines to eCommerce and artificial intelligence solutions. Today, fashion technology is witnessing […]
Breadcrumb navigation is a way to show your users where they are and how they got there. It’s an essential part of SEO and shouldn’t be overlooked Remember Hansel and Gretel’s story of leaving breadcrumbs so they could find their way home if they got lost? Unluckily, birds ate the breadcrumbs. But thankfully, the internet […]
Web scraping can gather valuable information for businesses, whether it is data about users, products or competitors A business’ success depends not only on technical implementation but also on careful analytical work and planning. To avoid the loss of valuable time and money, it is better to study the market; analyse demand, competitors, and target […]
On the occasion of Earth Day, which went by on April 22, travel agency Trip.com and Etihad Airways launched a month-long campaign that invited users to Travel with a smaller footprint. Users who were booking were given the choice to select flights that came with the “carbon-offset free” tag. What does that mean? According to […]
As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]
Vice President, Customer & Market Insights, Salesforce, Karen Mangia discusses how customer changes drive technology changes. “The pandemic placed pressure on every organisation to consider how to make interactions easier, not just easy. Easy may not be a realistic outcome. Easier implies an interactive journey of constant co-creation and continuous improvement,” said Karen Mangia, Vice […]
To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]
With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore. Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]
