Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]
A semantic layer can help organisations bridge the gap between BI users and data science teams In the past, business analysts emphasised historical analysis while data science teams in an organisation attempted to surface exciting insights about the future. Business users make better decisions if they anticipate the future. Similarly, data scientists tend to build […]
From content creation to fraud detection and identifying errors in lab results, practical applications of GAN AI are many. And businesses aren’t shying away from exploring the technology In 2018, when Portrait of Edmond Belamy sold for an incredible $432,500, created by an algorithm fed with a data set of 15,000 portraits painted between the […]
Whether the metaverse takes off or fails yet again, one thing is certain – influencers have much to gain From a trip into outer space and a hike in the most dangerous parts of the Amazon forest to a front-row seat of Beyonce’s concert 1000 miles away, the metaverse can make the most extraordinary experiences […]
Mashreq Neo leveraged MoEngage’s omnichannel customer engagement framework to streamline customer onboarding, boost debit card adoption, and increase its loyalty program consumption. In 2017, Mashreq Bank launched Mashreq Neo, a new full-service digital bank to cater to the day-to-day needs of a world on the move. The vision for the new digital bank was to […]
Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
BOOK EXCERPT Roughly 75% of CEOs indicate that the crisis has created significant opportunities for their companies. Critically reflect on what is better about the working environment and what isn’t, retaining the former and abandoning the latter when a return to normalcy is possible. Are digital transformation principles and approaches developed in response to chronic […]
Metaverse promises to revolutionise the way users shop and socialise. But not everyone is optimistic. Virtual space with advanced gadgets that might one day allow people to smell, or even feel the products on the virtual shelf is hoped to be the metaverse. The virtual world is already on the path of a business-focused Web […]
A modern data integration strategy is critical to support the data and analytics requirements Data is too important to be kept in a silo, out on the edges of a business. It’s a recipe for business anarchy, leading to uncoordinated efforts, uninformed decisions, inconsistent messaging as operational workers are unable to access relevant data about […]
In the digital transformation journey, if organisations want to get further down the road, they will need intelligent workflow automation. Industry experts share insights. Let’s face it, if a business is not running on intelligent workflows, the ability to be flexible will be limited, as will be the ability to generate tangible benefits from real-time […]
