Umesh Agarwal, formerly at Axiom Telecom discusses the role of technology in increasing ROI and achieving customer-centricity “Offerings on your digital channels should be customised. They have to be entirely different and suit the requirements of individual customers. Keep taking feedback and improving on them—that’s where the maturity comes in, and that will be the […]
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event on November 16-17, 2022. Over 200 CX leaders and practitioners are […]
Looking for answers to your questions about MOps, maximising ROI and preparing for the Metaverse? Vibe Martech Fest approaches business challenges with real-world solutions from leading brands and veteran marketers Marketers use data to connect with audiences, create innovative campaigns, convert people to customers, and keep buyers coming back. But leveraging data requires certain skills. […]
TLDR: Headless CMS allows content developers/curators to manage digital content without coding or developing pages. It is interesting to know why they are becoming popular among content curators, marketing, and sales teams across the globe. Do content marketers need to be technologists? Perhaps not. But that doesn’t stop them from using cutting-edge AR apps to […]
Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using robots to automate online orders. Best Buy CEO Corie Barry, in a company-wide earnings call last month, shared how the brand is looking to optimise its workforce, reimagine its physical […]
Alsaif Gallery, a Saudi Arabia-based home appliances and kitchenware brand, has partnered with MoEngage to drive insights-led customer engagement. Founded in 2006, Alsaif Gallery is an offline retailer for kitchen appliances in Saudi Arabia. Traditionally an offline retailer, the brand started its ecommerce business in 2017, and post 2020 witnessed 100 per cent year-on-year growth […]
There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]
With only a few days left until the Middle East’s biggest marketing technology summit – Vibe Martech Fest. The fourth edition of VMF ME will take place on September 06 and 07, 2022. The summit will cover a wide range of topics such as building a Martech Stack, delivering stellar customer experiences, omnichannel transformation and […]
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Vibe MarTech Fest (VMF) is back for its fourth in-person edition on September 6 – 7, 2022. VMF was launched with the vision to advance the adoption of Martech by educating, enlightening and inspiring the CMOs in the Middle East. Last year, the conference expanded to South Africa and Saudi Arabia. The conference has gained […]
