Zand aims to streamline banking operations with minimal paperwork and support clients in their day-to-day lives to achieve their lifetime financial goals Martechvibe spoke to Olivier Crespin, Co-founder & CEO of Zand, about how digital banking is changing the landscape in UAE, and the potential impact on retail via digital transactions. With the UAE set […]
The annual Martech Awards was launched to recognise people and companies at the forefront of marketing technology adoption. Martechvibe celebrates the people and organisations advancing the Martech agenda in the region. Last year’s winners included Galadari Brothers Group. Khaleej Times, Merkle, Sitecore, RAKBANK, Seera Group, Tealium, and many more. The Women in Martech award honoured […]
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
A digital economic accelerator, Zand Bank PJSC is setting the foundations for a broader generation of financial experience. The number of adults in the UAE with a neobank account grew to 19 per cent this year, up from 17 per cent in 2021. While an additional 15 per cent plan to open a neobank account […]
Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It’s essential to keep yourself updated about current trends, classic martech strategies and learn new skills. Do you have the right books on your shelf? The business world has reached a pivotal point where […]
The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience. MoEngage, the insights-led customer engagement platform, released the findings of The State of ILE Report 2022 | Middle East Edition. The report indicates the importance of actionable insights into customer behaviour to […]
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]
Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]
