Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]
A third of organisations are applying AI across several business units, creating a stronger competitive differentiator by supporting decisions across business processes A recent survey by Gartner, Inc. revealed that over 80 per cent of respondents favoured automation for any business decision. As automation becomes embedded in digital business, the survey showed how organisations are […]
We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
Darrell Alfonso’s latest book, The Martech Handbook, promises critical insights into tackling marketers’ biggest woes. Martech as an Industry The terms I would use to describe the Martech industry are: exciting, staggering, fast-growing, and a bit overwhelming. In 2019, Clickz estimated the value of Martech in the North American and UK markets as $65.9 billion, […]
In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region is to constantly optimise the customer experience, and drive demonstrable results back to the business. Excerpts from an interview; First of all, welcome to the Middle East. Why is it essential […]
VMF ME will cover a wide range of topics such as getting the most from your martech stack, boosting customer engagement, composable cloud experiences. Vibe Martech Fest’s Middle East in-person edition will take place on September 6 and 7, 2022. Here is our pick of sessions that can help marketers navigate the changing market dynamics; […]
An average person spent 100 minutes each day watching online videos in 2021, up from 84 minutes in 2020. With these numbers in place, no wonder marketers are striving to make themselves heard and seen on their dedicated YouTube channels. French footballer Thierry Henry, an assistant coach for the Belgium national team, recently participated in […]
Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat. WhatsApp, the messaging service owned by Meta Platforms, launched the online shopping service, JioMart on WhatsApp. It will enable people in India, including those who have never shopped online, to browse through JioMart’s entire grocery […]
To ensure that you don’t miss on technology advancements, here is our monthly round-up consisting of carefully chosen news stories. August has been a month of technical advancement across industries, from the cloud, NLP development, and cybersecurity to CX, digital banking transformation, and growth in the metaverse. Here is our monthly round-up of carefully selected […]
