Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]
HNAK increased its average open rate by 30 per cent and reduced its cart abandonment rate by a whopping 68 per cent with the help of WebEngage’s retention operating system With growing consumer awareness, brand competition, and high internet penetration, the KSA ecommerce industry — is projected to reach SAR 50 billion ($13.35 billion) by […]
There are a few things brands should cherish more than loyal customers. A survey by CRO experts Invesp found that increasing customer retention by 5 per cent increases profits by an impressive 25-95 per cent. Also, loyal app customers drive three times as much revenue as other shoppers. So, when it comes to focusing your […]
Overheard at VMF: The Metaverse promises next-level experiences driven by the three Cs; co-presence, continuity and co-creation. Priya Patel-Chomel, Head of Product Marketing, Middle East, Turkey and Africa at Meta, decodes how brands can put the first foot forward Vibe Martech Fest, the Middle East’s largest marketing and technology leaders summit, concluded last week with […]
Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and Arabic. Gourmet Egypt, a grocery chain in Egypt having twelve stores in Cairo and Alexandria and seasonal shops on the North Coast, will now leverage the Algonomy Personalisation Suite comprising Recommend, […]
There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]
Martechvibe asked five marketers of leading brands at Vibe Martech Fest to share one critical piece of advice for the community of peers. Here’s what the experts had to say… Vibe Martech Fest approaches business challenges with real-world solutions from leading brands and veteran marketers. VMF, the fourth in-person edition attracted over 500 delegates at […]
Raghu Ravinutala, CEO & Co-founder of Yellow.ai discusses how dynamic AI agents can keep up with the conversation “Enterprises often fail to deploy a virtual assistant that can comprehend complex conversations with multiple utterances. This can be resolved by deploying dynamic AI agents that successfully decode conversations involving multiple commands in a single utterance or […]
Marking the end of the Vibe Martech Fest’s fourth edition was the annual Vibe Martech Awards (VMA) at Address Dubai Marina, UAE. With a mission to recognise the extraordinary achievements of the region’s marketing professionals, VMA provides an annual distinction of the visionary people pushing boundaries in the martech space. Winners were selected following careful […]
The retail brand is improving in-store and online CX with technological advancements. With consumers adopting a multi-channel approach to retail shopping, Carrefour is making strides in technological adoption, keeping in view the changing shopping behaviour of customers. It launched customer self-checkout counters for those who prefer contactless physical shopping. It also has Scan&Go Mobile technology […]
