Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values. While they are willing to share information, they need to see the value that it will create towards their future purchases. This is being felt in […]
Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more… Neil Patel needs little introduction in the marketing community. He is a New York Times Bestselling author for his 2016 release […]
How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]
Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]
Saudi Arabia’s national flag carrier is all set to leverage artificial intelligence and emerging technologies to boost customer experiences in sophisticated and meaningful ways As Saudi Arabia looks to create an AI-powered, date-driven economy by applying cutting-edge AI solutions diversified across sectors, air transport is set to benefit from these plans greatly. In September 2022, […]
Meta launched the much anticipated Meta Quest Pro, a high-end VR headset, at its annual Meta Connect 2022. With this new headset, avatars will finally get legs. With closer-to-reality addition, avatars who were just torsos earlier will now look like real people. At last year’s Meta connect, Facebook announced that it would be known as […]
The Saudi Arabia edition of Vibe Martech Fest will take place on October 18 and 19, 2022, at voco, Riyadh. It puts together a fantastic line-up of topics such as modern marketing funnel, progressing role of Martech, the powerhouse for digital transformation, and value of retention with personalisation. Global Martech leaders Neil Patel and Fraser […]
Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]
Jay Gupta, Director of Product Marketing – AI, Automation & Analytics, Talkdesk, speaks about how using conversational AI to field basic customer queries is often an accessible starting point for brands looking to expand their AI capabilities. Gupta said that with the emergence of low- and no-code AI technologies, companies don’t need to rely on […]
Global Martech leader Fraser Hay is the author of 20 growth hacking books including Martech Simplified, and an acclaimed marketing consultant who helps owners, managers and entrepreneurs to identify, pursue and achieve their marketing objectives. Martechvibe spoke to Hay about how businesses can win. He speaks about taking a strategic approach towards marketing challenges, using […]
