With only a few weeks to go until the CX NXT – the Customer Experience Summit is taking place, in Dubai. Martechvibe highlights the international CX experts who will headline this summit. Steven Van Belleghem, who has authored five international bestsellers about customer experience, will be a keynote speaker. Diego-Tarek de Aristegui – Chief Marketing […]
Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC, the acronym for Kentucky Fried Chicken, is the de facto chicken fast-food restaurant chain worldwide. Headquartered in Louisville, Kentucky, the journey of KFC goes from a backroom in the fuel station […]
The annual Customer Experience Awards have been announced to acknowledge the region’s stalwarts and enterprises enhancing customer experience through technology. Martechvibe recognises industry doyens and enterprises working to refine the customer experience in the region. Customer Experience leaders from the region will be celebrated for their work in CX and their contributions to the community. […]
Steven Van Belleghem’s core expertise is understanding the future of customer experience. He combines customer-centric thinking, the latest technologies, and the human touch. Steven Van Belleghem has authored five international bestsellers about customer experience and sold over 1,50,000 copies. His work has been translated into seven languages. His latest book, The Offer You Can’t Refuse, […]
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low. As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]
Diego-Tarek de Aristegui, Chief Marketing Officer at MANO and an expert in quick commerce, spoke about Gen Z’s expectations from brands creating a two-way conversation using an increasingly growing democratic toolkit. Diego-Tarek de Aristegui, Chief Marketing Officer at MANO has over 14 years of experience in leading roles at Leo Burnett MENA and Diageo Innovation […]
#VMFKSA Vibe Martech Fest took place in Riyadh, Saudi Arabia, on October 18 and 19, 2022. In case you missed it, here are the big learnings from the summit Vibe Martech Fest, Saudi Arabia, was attended by over 150 marketers. The summit took on challenges like adapting to a modern marketing funnel, the evolving definition […]
Marking the end of the Vibe Martech Fest’s Kingdom of Saudi Arabia edition was the annual Vibe Martech Awards (VMA) ceremony at VOCO, Riyadh. With a mission to recognise the extraordinary achievements of the region’s marketing professionals, the awards provide an annual distinction for the visionaries pushing boundaries in the martech community. VMF KSA honoured […]
#VMFKSA Understand what your pricing and bundle is going to be, suggests Vilhelm Hedberg, Founder of ekar, as he shares his experience with subscription strategies ekar is the Middle East’s largest personal mobility company providing users on-demand access to thousands of car-share, subscription leasing vehicles, and other mobility options, all within its ‘Super App.’ But […]
#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]
