While marketing technology is now fundamental to modern marketers’ toolbox, it cannot replace strategy completely. When we get down to the base level, marketing is ultimately about messaging, and sales is all about the execution on that message into a sale. Business management, fellow workers, and of course “the boss” must comprehend Martech for themselves, […]
Keeping in mind the increased usage of online channels and social media, B2B marketers prioritise an advanced content strategy for 2021. Despite various blockers and technical challenges associated with content marketing, most marketers are focusing on their content strategy. Content has remained a critical investment area for most brands amid the pandemic. Earlier, social media […]
Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation Agile marketing is taking centerstage as more and more businesses are opting for it, due to the unexpected pandemic. It’s also in trend because of the major shift to digital channels. Covid-19 has prompted […]
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]
Emphasising the business shift to green and sustainable practices can improve the company’s reputation. Brands these days are more conscious about their consumers’ awareness of the environment than ever before. They are adopting all feasible and environment-friendly marketing practices to influence their customers. For the best kind of branding strategies, the natural tendency is to […]
Knowing how to run a robust and agile marketing campaign is critical for any B2B SaaS company. Under the current business environment, the SaaS business model is preferred for most B2B businesses. Using a SaaS model for marketing tools needs some specific attributes. According to Gartner, SaaS vendors should be more specific and opt for the best […]
For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]
Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI 2020 saw a rapid growth of martech tools, AI automation, and rise integrations. Undoubtedly, digital connectivity has increased, with enormous data from several sources is now entirely platform and device integrated. According to McKinsey, in 2020, […]
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
