Martech

Hootsuite has acquired Sparkcentral, a leading SaaS provider enabling digital customer engagement Hootsuite has acquired Sparkcentral, a leading SaaS provider enabling digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. It is a social and digital customer care platform, with deep integrations into the core business systems of […]

Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]

Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]

More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.   In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus  speeding-up the process of personalization for a stronger ROI for their organizations. […]

While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity.  As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones.  February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]

Acquiring new customers every day is good because they help in growing your business. But making a customer loyal to your brand is also vital as loyal subscribers keep your business running. Like creating creative marketing emails to attract new customers and convert leads, there are also strategies for improving brand loyalty. Here, we’re going to […]

Technology spend remains a priority for CMOs in 2020 despite the COVID-19 situation Disclaimer: The names are presented alphabetically and not arranged as per any other parameter. MarTech Vibe does not endorse any of the mentioned vendors. The ratings are based on reviews on g2.com If you do not see your company on the list […]

Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]

Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]

Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]