Martech

Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent marketing automation platform can help businesses create a personalised user experience for website visitors. To reshape customer interactions on digital channels and transform them into a more flexible and personal space, businesses need […]

Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience,  however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]

While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]

ABM has achieved a firm foothold in B2B marketing, but businesses still face challenges while implementing it ABM should be a factor of what businesses already do, existing through millions of emails, plenty of BDR calls, and countless website visits. In such ventures, numbers of accounts, execution channels, data sources, departments, language and regional differences, […]

As the monetisation approach has expanded, paywall can gain an audience and more funds in the content front. Some brands attract customers with products and content; however, this is usually in exchange for attention, exposure and association. Paywall content models allow businesses to offer premier content and build a community of other companies and executives […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]

As the brands have continued to progress through a tumultuous period, they must find new approaches and strategies to win the digitally mature buyer.  Unique circumstances of 2020 impacted the world of work in a recent cycle powered by adaptability, innovation and resilience. In just months, businesses worldwide entered the new journey towards productivity, accelerated […]

Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]

Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning to revamp their e-commerce and in-store channels. Data science, visual analytics and AI-enabled business processes come together as the race for business optimization expedites. Data science and analytics have started […]

How long does it take for a customer who contacts you through social media or your contact centre, or calls your company to be connected to a human agent?  If it takes more than 20 seconds, the customer experience (CX) you provide is worse than 80% of companies out there. Poor customer experience could result […]