2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]
Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]
The success story of the first CRM Cloud-based global company Salesforce is a true inspiration. Sitting in a rented one-bedroom apartment on San Francisco’s Telegraph Hill, Marc Benioff furiously worked on creating a cloud-based customer relationship management company. With ‘The cloud cannot be stopped’ attitude, it did not take long. In just 22 years Salesforce […]
To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]
The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]
With the exponential growth of cloud computing and data storage market, Middle East regions must utilise real-time data analytics for effective business decisions. Due to the increased digital communications in recent times, cloud computing has escalated in the Middle East region. According to an IDC report, public cloud expenditure in the META region will cross […]
Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]
Businesses have been talking about personalisation for years; however, B2B is still catching up to the trend in many ways. For many B2B businesses, 2020 has been a critical year as it made them quit their old strategies. For many, it meant delivering extra personalised content that aligned with the changing needs of the audiences […]
Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
