In the bustling media world, consumer attention comes at a premium. With the proliferation of platforms and channels and the tidal wave of content, CMOs are challenged to reach out to consumers, catch their attention, and, most importantly, retain it. There is a focus on verification metrics like viewability and brand safety in digital advertising. […]
Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube. And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]
Nine digital trends that have been embraced by businesses worldwide While the world is running on recovery mode, the scale of optimism is rising exponentially. Global business leaders are keen on using the low-risk approach and leveraging digital trends and rapid technological advancements. The Middle East countries are high-spirited and are looking forward to diving […]
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
Marketing leaders acknowledge the challenges of streamlining martech solutions while working with functional areas and departments CMOs share that as a strategy, it is a better investment of time and budgets to reach clients with personalised offers instead of targeted ad campaigns. This is a holistic effort to acquire and retain business with the client […]
MediaMath announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Marketplace. The Marketplace is designed to activate advertising spending on nearly 1,000 multicultural publishers owned by or focused on building content for People of Colour. The Marketplace has enabled brands and publishers such as Penguin Random House to champion diversity and align their marketing […]
HubSpot’s accelerated success illustrates the influence and impact of digital and inbound marketing. Inbound marketing was conceptualised and created by Brian Halligan during his graduation days at the Massachusetts Institute of Technology (MIT) in 2004. Helping him in this endeavour was Dharmesh Shah, a fellow student at MIT and Halligan’s friend. The idea came about when […]
It’s common for brands to become stagnant, rooted in their ways and too set on a specific course that restricts their ability to adapt to change. It is the classic example of the “That’s the way we do things around here” mentality. But over time, competition increases, markets develop, and consumer needs shift. Consequently, very […]
The past year has transformed several industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to […]
Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology is gaining acceptance in the Middle East, as more consumers look for contactless ways to connect with brands. To stand out, businesses are increasingly deploying custom digital voices and advanced technology. To help them create stronger […]
