Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was conducted between May 2021 – June 2021. The report found that only 37 per cent of firms personalise more than half of their shopper journey. Personalising the shopper journey is an […]
What does it mean to be a growth marketer? While traditional marketing relies on tried-and-true techniques, growth marketing techniques tend to experiment with different channels and strategies frequently to achieve extraordinary growth. Even in modern marketing, growth marketing is an often misused and misunderstood term. Its origins can be traced back to the term growth […]
We may never get back the moments lost, but as life returns to near normal, businesses too are bouncing back. How do companies navigate through unprecedented times like the pandemic? What is the fundamental difference between companies that cut their losses and those still reeling? This report, commissioned by Adobe, a global leader in digital […]
The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements in a post-COVID world. According to a Tealium and RetailX report, ‘Middle East 2020 – eCommerce Country Report’, turnover due to online sales reached around $55bn in 2020, against a backdrop of strong year-on-year growth […]
During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless drop-shipping experiences. Some of these short-term changes will carry through and are here to stay. As marketers navigate incorporating the broad strokes of the new normal, regional-specific insights into customer behaviour […]
2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination drive across countries, brands and consumers are looking forward to 2021 as a long-anticipated return to normalcy. But what does normal look like? The pandemic forced massive shifts in how we […]
Tealium – launched a new guide on customer data management or marketing, analytics and data professionals. Designed like a fitness guide, it contains real-world problems and scenarios on how to solve them. It focuses on strategies that can help marketing and data professionals retain customer loyalty while strengthening relationships through fully customised advertising strategies that […]
Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. It is the process of interacting with customers through varied channels to develop and strengthen a relationship with them. Customer engagement benefits buyers and suppliers alike by increasing close rates while meeting […]
2020 State of Martech Survey Reveals Key Insights Arguably one of the most challenging years also presented key opportunities, Martechvibe conducted the first-ever state of Martech survey amongst the most influential and powerful CMOs of the region. While 40% of the respondents saw budget cuts of over 31% due to COVID-19, 86% have said that it […]
Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To own that destiny and to ensure the […]
