eBooks

CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre of enterprise data. By setting up the core infrastructure and inter-relationships, actionable insights are generated business stakeholders can directly consume that. While there is no formal definition of a CDP, […]

With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app. Data is Where CX Begins and Ends. Your customers […]