TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target markets. The new platform, which you can access here, provides a range of filters to hone in on your audience, and learn more about key aspects. There’s a range of […]
IRI, a provider of solutions and services for consumer, retail, and media companies, has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated advertising reports into its marketing effectiveness solution, IRI Marketing Mix. The reports […]
Smartly.io, a social advertising automation platform provider, has joined the TikTok Marketing Partner program as an official Creative Partner and a Campaign Management Partner. Smartly.io provides an end-to-end solution across creative production, media buying, and insights. With beta testing set to begin in May, advertisers will be able to create authentic TikTok assets and launch, […]
Whether the metaverse takes off or fails yet again, one thing is certain – influencers have much to gain From a trip into outer space and a hike in the most dangerous parts of the Amazon forest to a front-row seat of Beyonce’s concert 1000 miles away, the metaverse can make the most extraordinary experiences […]
FIFA has launched the @FIFAWorldCup account on TikTok, which will allow fans to connect with the game through the short-form video platform. @FIFAWorldCup on TikTok will provide fans with behind-the-scenes action from the FIFA World Cup Qatar 2022 Final Draw in Doha and up-to-the-minute content from the match, which will take place in November and […]
For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital […]
Often, we catch ourselves humming an advertisement jingle or a trending audio clip on TikTok, all day, on repeat. So how important can audio be for user experience (UX)? Turns out, it is just as critical as visuals, if not more. TikTok recently launched an insights series that highlights the importance of audio due to […]
TikTok has added a new ‘LIVE intro’ option which enables users to add a short text description to welcome new viewers as they come across a broadcast. The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into the stream. That could be a simple way to […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
