FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]
Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into Open Influence’s workflow platform, the company can shape data-backed frameworks to help advertisers make informed decisions about their marketing dollars while discovering the most influential TikTok creators. In addition, Open Influence clients now gain […]
Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]
TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimise content on TikTok all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and […]
Dash Hudson announced that TikTok has named it a founding partner of its Content Marketing speciality. It enables the development of three proprietary tools that are vital for brands to master their TikTok strategy and win on the platform. “At TikTok, we are always looking for ways to make it easier for brands to develop […]
Sprinklr, a unified customer experience management platform provider, has become an official partner in the TikTok Content Marketing Specialty that is a part of the TikTok Marketing Partner Program. Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty helps marketers use Sprinklr to manage, execute, and optimise both […]
Hootsuite, the social media management platform announced that it has joined the Content Marketing speciality within TikTok’s Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimise their […]
Emplifi, a unified customer experience (CX) platform provider, has joined the TikTok Marketing Partner Program to help marketers scale their content on TikTok. This integration partnership will allow users of Emplifi’s Social Marketing Cloud to expand their brand reach to TikTok, without leaving the Social Marketing Cloud. Through this integration, marketers will be able to […]
Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok. Following a year of nearly 40 per cent growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader […]
TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]
