FIFA Announces TikTok Channel @FIFAWorldCup

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FIFA has launched the @FIFAWorldCup account on TikTok, which will allow fans to connect with the game through the short-form video platform.

@FIFAWorldCup on TikTok will provide fans with behind-the-scenes action from the FIFA World Cup Qatar 2022 Final Draw in Doha and up-to-the-minute content from the match, which will take place in November and December.

The new @FIFAWorldCup TikTok channel will provide commentary, new takes on memorable FIFA World Cup moments, match highlights, collaborations with football and lifestyle creators, and more.

FIFA Secretary General Fatma Samoura said: “@FIFAWorldCup on TikTok will see a new generation of football fans connect with the storytellers and stars of the game through one of the world’s fastest developing platforms. It will allow us to reach fans worldwide in fun, creative and inventive ways.”