The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
ShopCash aims to be a one-stop-shop for cashback offers, coupons, deals and discounts. Wego, the largest online travel marketplace across the MENA region, announced the launch of ShopCash, an online shopping cashback and deal discovery app for Middle East consumers. ShopCash is available today for download from the iOS App Store, Google Play Store, and […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]
Digital Stallions Forum UAE was founded in May 2020 with a simple goal – Bring together members that matter. The BFSI Digital Stallions Forum, India’s premier and exclusive network for Chief Marketing Officers and Digital Marketing professionals, launched its first Middle East chapter as Digital Stallions Forum UAE, in the United Arab Emirates in May […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
Manthan, the leading customer marketing and experience solutions provider, released findings from its ‘State of Customer Marketing Maturity in Middle-East Report 2020’, that presents how B2C enterprises in the region assess themselves on critical marketing parameters. Key Findings: Hyper-personalisation initiatives are picking up, with 19% of marketers reporting they personalise for a segment of one […]
