Amazon Payment Services (APS), the payments processing unit of the e-commerce giant, has partnered with insurer Zurich International Life to offer digital payments for Middle East customers. With the partnership, Zurich’s clients can now make e-payments for insurance premiums across all products in local currencies without incurring conversion fees. APS acts as the single point […]
Leaving chatbots behind, Intelligent Voice Assistants are increasingly taking over the banking industry Our world will be populated with eight billion Intelligent Voice Assistants (IVAs) by 2023. With smart TVs, smart speakers and other wearables becoming popular, various industry sectors are leveraging IVAs to enhance customer experience. Among them is the Banking, Financial Services and […]
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]
The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. One of the top strategic goals of […]
Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers. This […]
Riyadh-based fintech firm Lendo has raised $7.2 million to develop new technologies and financial products, as it plans to triple its revenue this year. Launched last year Lendo offers instant invoice financing to small and medium enterprises (SMEs) through its Shariah-compliant lending platform. The offering helps SMEs manage their immediate cash flow. Invoice financing is […]
Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]
Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state. Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]
Joyalukkas, India’s leading jewellery retailer, is collaborating with IBM Global Business Services (GBS) to design, develop and deploy a new cloud-native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman. Joyalukkas Jewellery, part of the Joyalukkas Group – a multi-billion-dollar global conglomerate – is one […]
