In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
UAE-based marketing technology media platform – MarTech Vibe announced its media partnership with GITEX Technology Week 2019. Readers can expect an exclusive media coverage of the biggest technology week in the Middle East apart from onsite interviews of some of the speakers. Apart from that, the region’s only marketing technology media platform will showcase unique […]
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
There have been many developments in the TV industry over the past decade, all have centred around a striking shift of power, the consumers are now firmly in the driving seat However, despite, and perhaps because of, the emergence of more digital channels, like over-the-top (OTT) and subscription video-on-demand (SVOD), TV is holding its own […]
Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, largest, and most credible marketing technology event. Scheduled on 5 and 6 November 2019 in Dubai, the summit will examine how companies can build a marketing blueprint connecting MarTech stack to goals, strategies and priorities. […]
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
