MarTech stack

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]

How do you choose your MarTech stack? There are 7000+ tools available today as per Chiefmartec.com by Scott Brinker. It’s important to see through the noise and keep your eye on the goal. A MarTech stack is more like a MarTech matrix. Data flow is not linear or uni-directional. A stack is visually a neat representation. However, in […]