Brands must invest in an integrated martech stack that blends tools to create customer segments based on behaviour and engage with them accordingly. The Middle East market is rapidly becoming one of the hottest regions for eCommerce in the world. Several quantitative indicators and anecdotal evidence point to a future where online retail will become […]
Optimising martech – managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
“The focus should be on strategic goal setting, data privacy, data quality, data quantity, and also to enhance decisions that will improve customer experience and real-time personalisation,” says Yogesh Khanchandani, Co-Founder and Chief Business Strategy Officer, PivotRoots, in an exclusive interview with MartechVibe. While the world of marketing is shifting dramatically, customer experience remains the […]
There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not. In addition to finding tools that help […]
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, explained how marketers can resolve these complex issues. “What do we need to do differently to win market share while dealing with the […]
