Staff Articles

Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers. 

How customer mapping journeys and gaining actionable insights can reduce customer churn risks and drive revenue growth in uncertain times.

Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.

The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head?  French social media influencers are a click away from letting out an oh mon dieu!  The National Assembly […]

Vibe Martech Fest, the marketing technology summit, will focus on technology trends supporting marketers in evolving with the digital economy. It will take place on August 01 – 02, 2023, in Jakarta, Indonesia Home to over 175 million internet users and thousands of start-ups, Indonesia is witnessing the fast-growing adoption of digital technologies and increasing […]

Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy Vibe Martech Fest – the region’s biggest marketing and technology summit will take place on July 26 – 27, 2023, in Cape Town, South […]

Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.  Do financial banks track quantitative customer data points and benchmark their […]

As digital convenience becomes more prevalent, non banking financial providers are purposefully designing their strategies to suit the changing customer needs, and beating traditional banks at their game. Outpacing offerings available from traditional incumbents, neobanks, digital payment apps, and other non-banking financial companies (NBFCs) are racing ahead of traditional banks. The biggest deciding-factor, and a […]

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?    Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]

The editorial-initiative studies how marketing leaders in the United Arab Emirates are leveraging first party data to drive retention and loyalty among customers Martechvibe’s editorial team is looking for experts from the region to participate in a survey entitled Reimagining Customer Retention with First Party Data. Participate in the survey: First Party Data survey. The […]