With the ongoing FIFA World Cup Qatar 2022, is your company prepared to take advantage of its incredible marketing opportunity? The region is seeing a huge influx of visitors and fans, and with the world’s attention firmly focused here, brands are gearing up to take advantage of this major opportunity. For mobile marketers, in particular, […]
The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via loyalty strategies that are driven by data, and powered by technology. Martechvibe in partnership with Epsilon, outcome-based marketing technology company, will honour marketing leaders in the Middle East who […]
Think about planning a romantic dinner with your partner. It needs planning; you need to decide on the cuisine, ambience, time, location and other details like availability, past meals, allergies and perhaps mood even. Now, imagine doing this for your customers – all of them, all the time. Can technology help you get the right […]
It’s no surprise that when consumer money and time are stretched thin, they are more likely to re-evaluate their spending habits and approach purchasing decisions with more scrutiny. The brands able to offer an easy, convenient, and meaningful experience – on top of a great product and good value – stand the best chance of […]
As the weather changes, it is time to reflect on a customer grouse that may seem small now but has the potential to snowball. “Low satisfaction scores, increasing complaint volume and negative response to surveys might indicate a poor experience. The reason could be something as simple as not targeting preferred channels,” says Kunal Badiani, […]
“Many brands want to scale customer service during the busy holiday season with chatbots and other technology, but customers want a human touch,” says Kunal Badiani, Senior Director and Head of Expansion, META, MoEngage, on navigating holiday season shoppers. This year differs from the last two as people plan to shop early this holiday season […]
The editorial-led awards show will take place on Dec 15 at Palazzo Versace Dubai. The Martech Power List celebrates individuals and enterprises leading the charge via retention strategies that are driven by data, and powered by technology. Martechvibe in partnership with WebEngage, the full-stack retention operating system for consumer businesses, will honour Retention Marketing leaders […]
Microsoft brought a taste of what the future of mixed reality will look like to GITEX Global 2022, as the region’s premier technology exhibition got underway at Dubai World Trade Centre. Martechvibe spoke with Waseem Hashem, Go-To-Market Lead at Microsoft UAE, about the kinds of features at AI Everything to explain the existing trends driving […]
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]
