Founder and CEO of Sprinklr Ragy Thomas was a keynote speaker at CX NXT – the customer experience summit, where he spoke about the future of customer experience. Moe Abeidat, Vice President of Technology at Aramex, joined Thomas to share his insights on unifying the company’s channels. Ragy Thomas is the founder and CEO of […]
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for you to watch. AI is involved when Google adjusts your route to follow the fastest way home or shows an ad for the Bluetooth headphones you’ve been dreaming about. The popularity […]
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting themselves in their customers’ shoes. Martechvibe spoke exclusively to Cleveland, a global customer strategy and management expert and a sought-after consultant and speaker. Cleveland says while engaging with customers, organisations must […]
Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive profits, and boost brand loyalty. Here are the key takeaways. It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in […]
The annual Customer Experience awards was launched to acknowledge the region’s leaders and enterprises enhancing customer experience through technology. This year, the CX Strategy Stalwarts award was presented during CX NXT – the Customer Experience summit taking place in Dubai on November 16-17, 2022. Dalia Mansour, Field Marketing Manager, Middle East and Africa at Sprinklr, […]
“Talk about a problem statement, how your tool solves the problem statement, and get your prospective customer’s attention. And for that, you need to know everything about your audience,” says Prasad Ramakrishnan, CIO at Freshworks. Prasad Ramakrishnan happened to be a customer of Freshworks twice in 2013. The first time, he was looking to migrate […]
Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search by making search more relevant to the purchasing process In an effort to capitalise on the anticipated online shopping season traffic, tech giant Google recently unveiled nine new shopping tools. Google […]
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]
CX NXT’s UAE edition will take place on November 16 and 17, 2022 at Address Marina in Dubai. The summit will cover a wide range of topics, including customer experience, customer service and loyalty, digital transformation, customer insights, UX and analytics, contact centres, service design and CRM. Here are some session we highly recommend; CX […]
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
