Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]
Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI 2020 saw a rapid growth of martech tools, AI automation, and rise integrations. Undoubtedly, digital connectivity has increased, with enormous data from several sources is now entirely platform and device integrated. According to McKinsey, in 2020, […]
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]
As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders Any modern marketer can attest that marketing technology has exploded over the past decade, and there are no signs of it slowing down. At the beginning of the pandemic, marketing technology […]
As brands step into the New Year, they are increasingly hoping to make the best of their plans, starting by hiring the right people, especially a CMO for their brand. But, before making a decision to hire a Marketing head, they need to watch out for specific traits that will get them the perfect candidate. […]
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it. In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus speeding-up the process of personalization for a stronger ROI for their organizations. […]
Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]
Keeping up in an uncertain marketplace with evolving consumer sentiment has been challenging for most brands. Many businesses have managed to stay agile amid the pandemic; however, the rapidly evolving marketplace poses new challenges. This uncertain marketplace created opportunities for innovations and new ideas, helping brands with continuity and stand ahead of their peers. To […]
