The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
Do brands understand the mechanisms of emotional marketing? From strategies, data analytics to emotional ethics, some critics raise their eyebrows Don’t walk like a girl. Don’t throw like a girl. Don’t talk like a girl. These stereotypical insults were taken on-screen with the hopes of shattering the derivative statement “Like a Girl.” With over 90 […]
For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]
Ramping up digital activities and exploring a wide range of tools has never been more important It was the change in customer behaviour that prompted the launch of My Lily Box in 2020. A feminine hygiene and self-care subscription box, set up for the women in the MENA region who wanted an alternative method to […]
Over half (56 per cent) of respondents from the media and communications sector say that their organisation’s financial situation has improved since the start of the pandemic. The covid-19 pandemic demonstrated the critical role of technology in helping businesses, citizens and societies adapt. Digital infrastructure allowed entire economies and societies to transition to the cloud […]
Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind. Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
Three market leaders on how to build a connection with the consumer virtually and maintain business continuity According to data from the World Economic Outlook report, the global economy is expected to grow by 6 per cent this year, following a 3.3 per cent contraction in 2020. The Middle East is expected to grow by […]
The rise in content demand due to digital experiences has led creative professionals and marketers to embrace technology’s potential. The pandemic has reshaped marketing, and capturing attention is the aim of marketers right now. Needless to say, digital experience initiatives resulted in an increase in the demand for content across marketing organizations. The Bynder’s The […]
Ninety-five per cent of marketers have experienced negative business impacts because of the marketing and strategy challenges they face. Enterprise Customer Data Platform (CDP) Simon Data released a report entitled When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure. In the study conducted by Forrester Consulting, they examine the gap between marketing […]
