Marketers collect a lot of data from their customers from various channels to be customer-centric and updated with the market’s pulse. To be omnipresent for customers, marketers adopt an omnichannel customer engagement and data collection model. As such, most data comes in through systems like Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) systems. […]
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
In the dot-com era, in the late ‘90s and early 2000s, too many companies, vowing to change the world, were chasing what at the time were too few users, and they were doomed to failure, but we all know, there were clear winners such as Facebook, Amazon and Walt Disney. They survived the bust to […]
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
Findings from the report reveal a large gap between organisations’ desire to leverage AI in the contact centre and their ability to manage it effectively. Customer experience company Talkdesk, Inc. released its new research report, The Future of AI in the Contact Center. The report examines the key drivers and expectations of AI growth between […]
Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company. Over the course of 2020 and into 2021, the […]
At the The Cookie Conundrum: A Recipe for Success, hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]
Versatile and engaging, video content is easy to share across multiple platforms. Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]
Ad verification company Integral Ad Science (IAS) released new research about US Twitter users and their sentiment towards contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 consumers to explore how they experience advertising and content within Twitter’s dynamic in-feed environment. […]
Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]
