“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]
When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
Conversion rate optimisation allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. Your business may be trying to entice new customers to attend the latest webinar or turn more visitors to your eCommerce store into buyers. Whatever your endgame is – you must measure […]
Does social proof have the ability to influence the target audience to take action, convert, and eventually become a customer? There is a general tendency that when people find themselves in an uncertain situation, unsure how to act, they look at the environment around them to find cues and guidance. And they’re especially influenced by […]
TLDR: NPS is the percentage of customers who answer with a nine or ten (known as “promoters”), minus the percentage of customers who answer the NPS question with a six or lower (known as “detractors”). It is a number that can be gathered and tracked regularly, for the business, store, product, and customer service team. […]
Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey. Beauty tech solution Perfect Corp returned for their annual event Beauty Reborn: The Acceleration of Digital Transformation with Beauty Tech where global brands spoke about the impact of […]
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]
