Top retail brands like Topshop, Ralph Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
Privacy laws have never been as important as they are today, now that data travels the world through borderless networks. As part of its 50th anniversary, the UAE has issued a set of sweeping legal reforms, including enacting the much-anticipated Data Protection Law, which was issued in September. The new legislation will regulate the collection […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]
Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
The metaverse means many things to many companies. The future as we know is about to change completely. There is no doubt that Meta (formerly Facebook) is hard at work. Earlier in October, CEO and chairman of Meta Mark Zuckerberg announced the company’s plans to hire 10,000 workers in the European Union over the next […]
What did your 2021 sound like? While artists and users alike are delighted to share their Wrapped playlists, marketers can take notes. Spotify launched its 2021 Wrapped campaign and it’s an excellent example of a brand delivering a personalised user experience. For individuals, this means giving users a snapshot into their listening habits. As part […]
According to Stripo, gamification in emails helps brands better engage with subscribers, which may result in a 300 per cent increase in ROI. The company reiterates that gamification is not meant for eCommerce only, SaaS businesses and B2B companies will also benefit greatly from gamification. Dmitry Kudrenko is the CEO and Co-Founder of Stripo announced […]
Earlier this year, Coca-Cola replaced its logo with inspiring resolutions for 2021 on its new cans. It was a marketing strategy to inspire positivity and change. The brand replaced the logo entirely. Through its online customisation, users could write custom messages on the cans and send them to their friends and family. During the pandemic, […]
