Over the last year, Crocs has returned a whopping 200 per cent to investors and is rapidly closing in on a 2,000 per cent return over the last five years. Here’s a look at what they are doing right. In March 2020, Crocs launched a digital tool to customise shoes with Jibbitz charms. The Crocs […]
Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]
TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
The economic recovery in the Mena region and Pakistan has bolstered the growth of Careem, a multi-service platform, with mobility of people transactions growing by 2.6x compared to December 2020. Mudassir Sheikha, CEO and co-Founder at Careem, said, “This year, we started simplifying the lives of people in more ways than just seamless transportation. Customers […]
Earlier this year, former Facebook employee Frances Haugen leaked internal company documents, and accused the social media giant of prioritising profit over safety by failing to adequately tackle the spread of misinformation and harmful content. The whistleblower also said that 87 per cent of misinformation spending is dedicated to English speakers, although only 9 per […]
Virtual Dining Concepts is introducing TikTok Kitchen, a delivery-only operation featuring a menu inspired by food trends popularised on the short-form video platform. Proceeds from sales will support the creators who inspired the menu items. With more than one billion users, TikTok has become a space for creators to post food videos ranging from recipes […]
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
In the post-pandemic world, one thing that stayed constant was the steady flow of mergers and acquisitions in the tech world. Here is our list of the top 20 M&As. November Intuit Acquires Mailchimp Intuit, best known for its financial service offerings, acquired the email marketing company Mailchimp. As part of the agreement, Mailchimp will […]
With a joystick in hand and eyes glued to the screen, the only thing gamers crave for is food. But how can they take a break during the gameplay? And the stomach rumbles on… Heinz is collaborating with Activision’s Call of Duty to identify hidden spots in the Caldera map for the new Warzone Pacific […]
It’s been a stellar year for investments in tech startups. Emerging tech is definitely high on the radar for venture capitalists looking to find the next unicorn. But it’s not just about being tech-first but tech-forward. Martechvibe takes a look at startups that are solving real-world challenges of marketers. Incode Founded: 2015 Founder: Ricardo Amper […]
