Careem’s Last Mile Delivery Experienced 150% Growth In Daily Deliveries in 2021
The economic recovery in the Mena region and Pakistan has bolstered the growth of Careem, a multi-service platform, with mobility of people transactions growing by 2.6x compared to December 2020. Mudassir Sheikha, CEO and co-Founder at Careem, said, “This year, we started simplifying the lives of people in more ways than just seamless transportation. Customers […]
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The economic recovery in the Mena region and Pakistan has bolstered the growth of Careem, a multi-service platform, with mobility of people transactions growing by 2.6x compared to December 2020.
Mudassir Sheikha, CEO and co-Founder at Careem, said, “This year, we started simplifying the lives of people in more ways than just seamless transportation. Customers used Careem for multiple daily needs, proving that the opportunity to simplify people’s lives with the convenience of one app is huge and we are just at the beginning of our journey.”
Mobility of things and mobility of money grew 2.4x and 2x respectively, across customer and business trends.
Ride Hailing: The total number of rides completed across Careem’s 13 markets reached 109 million where seven markets recorded more trips than the previous year. The longest trip recorded in all countries in 2021 was a roundtrip between Jubail to Riyadh and covered 1,020 km where the return trip was via Business Limo from Riyadh in April 2021. As for Egypt, the longest trip covered 993 km from Alexandria in northern Egypt to Sharm El Sheikh in Sinai.
Airport Transport: The airports with the most Careem journeys in 2021 were Jeddah (257,000 trips), Karachi (211,000 trips), and Dubai (207,000 trips). 218,000 Customers used Careem’s city-to-city service, which expanded in early 2021.
Careem Express: Careem’s last mile delivery service for businesses experienced 150 per cent growth in daily deliveries from January to November 2021 with eCommerce growing 250 per cent year-on-year, the fastest growing segment of Careem Express. Careem Egypt also witnessed 60 per cent increase year-on year and is planning to increase by the same percent in 2022. Black Friday week was the peak period with daily deliveries crossing 45,000 per day. With more than 4,000 daily active captains across the UAE, KSA and Egypt, Careem Express guaranteed instant or same-day delivery to customers, enabling captains to earn consistently even at peak hours.
Careem Care: In 2021, Careem’s 1,200+ care agents across ten locations received an average of 40,650 Customer service queries per day, and the most frequently-asked-question on social media in Egypt and across other countries was: ‘How do I become a Captain?’. The Careem Egypt Care team received an average of 5,700 daily queries from both customers and captains and a total of 1.9 million queries for the full year where 8 out of 10 of our customers were happy with Careem Care in 2021. In addition, Careem’s care agents were supported by 14 chatbots in three languages and five different dialects.
Careem Pay: It registered over 66 million transactions across six core markets in 2021. Careem Captains topped-up their phones 32.6 million times in 2021, amounting to a total of $1.5 billion.
Food & Grocery: Daily food orders in the UAE grew 90 per cent from last year, powered by the addition of 1,016 new restaurants. The ‘laziest’ market was Pakistan, with one in every six food orders less than 1 km away. Grocery orders were healthier with most orders coming from the fruits and vegetables category.
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