Global digital studio TheSoul Publishing has released the results of its study on consumer content trends to understand how viewing and content consumption habits have changed over 2021. While it’s no surprise that the social landscape is constantly unearthing new digital trends, a survey demonstrates that reality and the virtual landscape have intertwined. With the […]
Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]
Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day. In a recent study released by Snap, the company identified and defined the audience in the region with a profile called the “Snapchat Generation”. This Snapchat Generation is particularly […]
The ongoing LEAP, which is aimed at accelerating Saudi Arabia’s ambitions to expand its digital economy by 50 per cent, and grow its contribution to the wider economy by $13 billion, showcases the kingdom as a digital powerhouse It’s hard to recall when Saudi Arabia wasn’t powering the Middle East digital transformation scene. You have […]
The New York Times has purchased Wordle for an undisclosed seven-figure sum. But what’s behind the popular word game’s success? If you have seen the 5×6 blocks of green and yellow boxes being shared by friends on your feed, then you are indirectly a part of the Wordle universe. If you are a crossword genius, […]
The company specialises in CEM, expanding beyond hospitality to cover retail, banking, and travel Holiday Inn Club Vacation had to close 29 resorts in 2020 due to the pandemic. The club’s action plan required an immediate, effective business strategy to gain customer trust about safety. Using several solutions offered by customer experience management platform Medallia, […]
2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]
Consumer intelligence platform, D/A released a report demonstrating that the GCC remains relatively immune to the key issues affecting consumer sentiment According to the latest research by consumer intelligence platform, D/A, owners of Sila, an Arabic-native, AI-enabled consumer intelligence platform, despite a general decline in net positivity across all global markets, the GCC’s Arabic speakers […]
TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign. Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]
Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]
