Is it possible to improve transparency and eliminate information asymmetry in the workplace with blockchain-based technologies? What could be the biggest challenge in the post-pandemic world? Future of work certainly tops the list. With the evolving technology and the fierce competition, running a business and having to manage a global workforce has been challenging. In […]
Upgrading expert skills can be your next great professional opportunity Digital transformation is reshaping the workforce, changing the nature of jobs. We all must prepare for the future of work to stay relevant and valuable. And that starts by acquiring the right skills. Martechvibe is back with a curated list of some most in-demand, valuable […]
As long as NFTs delight customers and play an essential role in the retail, commerce, and social media landscapes, there are chances it will overtake bitcoin. Kevin O’Leary, Shark Tank investor and chairman of O’Shares Investment Advisors, aka Mr. Wonderful, believes non-fungible tokens (NFTs) will become more significant than bitcoin. It might just be true. […]
Blockchain, the technology at the heart of bitcoin and other virtual currencies, is now leading business transformation, seeping into our economic and social infrastructure. The process of adoption of blockchain technology has been gradual and steady, not sudden, as waves of technological change gain momentum. While blockchain is bringing a new age of efficiency in […]
Metaverse Hype to Transition into New Business Models that Extend Digital Business Metaverse seems to be the talk of the decade, with companies jumping at opportunities to be a part of the digital world. From metaverse offerings to buying digital land, not a day goes by without a new business venturing into it. According to […]
From McDonald’s and Ray-Ban to Adidas and Prada, we spotlight the most exciting forms brands used non-fungible tokens (NFTs) in their marketing mix Over the past few years, blockchain adoption has grown exponentially in businesses, including sports. After NBA partnered with Canadian-based Dapper Labs, makers of the CryptoKitties game, to make its version of a collectible […]
It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]
Optimising martech – managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]
Digital Humans are AI powered virtual beings that recreate natural human interaction at scale. Kia Mia meets customers as they walk into the Kia Motors showroom in Denmark, she interacts and engages with them. But she happens to be a digital human, an avataar that exists behind a lifesize screen, and has a camera that […]
Voice technology is advancing by leaps and bound – innovation in the space, including multilingual voice applications, is bringing a level of ease in interactions Nowadays, everything has a voice — your phone, car, and even the coffee machine. People use voice technology to shop, send messages, and look for information. And so credible voice […]
