More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
The average initial spend on an influencer is $257, with 46% of paid influencer collaborations in 2022 taking place on TikTok Collabstr, a leading influencer marketplace, has released its 2023 Influencer Marketing Report: Influencer Marketing Statistics, Trends, and Predictions with the purpose of sharing the most notable trends and statistics in the creator economy heading […]
One of the key trends is iCommerce, the Influence economy. TikTok has become the third largest social platform and the most potent cultural and commercial force for today’s consumer, and not just Gen Z and Gen Alpha, 36 per cent of users are over 30 years old. As the value of Influencer marketing increases globally […]
Zefr, the global provider of brand suitability across walled gardens, announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather than measurement solutions that are focused on the open web and text-based, Atrium is foundationally built for marketers […]
Introduces promising opportunities for creative content creators to highlight their talents and capabilities. TikTok MENA announced the launch of the Creator Hub program in the UAE, unlocking opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify talents […]
Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work? Facebook, Twitter and Instagram are the top three most visited social media platforms after Google and YouTube. Social media platforms are a fertile ground for brands to […]
With this new feature, users will receive a daily prompt to capture a 10-second video or a static photo to share what they are up to. The short-form video hosting app launched a new TikTok Now feature, prompting its creators to share 10-second videos or static photos of their daily activities. Chinese Technology company Byte […]
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform. Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will […]
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
