Saudi Arabia (KSA)

Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]

Tata Communications, a global digital ecosystem enabler, and Zain KSA, a pioneering mobile telecommunications and digital services provider that is committed to supporting innovation and spearheading the next-generation’s technological revolution in the Middle East, announced they have entered a strategic engagement to fuel digital transformation journeys of enterprises and government organisations in the Kingdom of […]