Salesforce, the global leader in CRM, announced that the company was named a leader by Forrester Research in its report, The Forrester Wave™: Data Management Platforms, Q2 2019. Salesforce’s Data Management Platform (DMP), Audience Studio, is part of the Salesforce Marketing Cloud, which enables marketers to know, personalise and engage their customers across every touchpoint. […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
