Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]
Taboola, a powering recommendations for the open web recently announced that it has entered into a definitive agreement to acquire Gravity R&D, a personalisation technology company founded in data science. Gravity R&D’s core offering, Yusp, is used by leaders in retail, ecommerce, and digital media to provide personalised offers to customers to drive sales, increase […]
Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service Do you need a bellwether for a hybrid future? Look no further than your office, where on-site and remote work is the new normal. Do you need another indicator? Customer service. The human-AI collaboration is disruptive. […]
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways? Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well. In fact, 80 per cent of consumers are more likely to buy from a company that provides a tailored experience. Delivering personalised client experiences is no longer a “nice to have” […]
Adobe rolled out enhancements to its personalisation engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel. Through an integration between Adobe Target and Adobe Real-Time CDP, companies can combine historical customer data with current behaviour to personalise experiences across websites, mobile […]
Post adoption of SMS marketing, retailers have realised an uptick in sales, have enhanced their brands’ awareness and built loyal customers… World over, marketers have found a reliable way of reaching out to their customers. With an open and read rate of 98 per cent, SMSes is the most reliable way to send promotion or […]
Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]
