Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
Businesses are doubling down on mobile marketing and focussing on sophisticated measurement. With COVID-19 accelerating the shift to mobile and contactless experiences, 84 per cent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to the research ‘State of Mobile App Strategies in the Middle East’. […]
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East. Companies in the region are […]
While making consumer choices, customer experience (CX) will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX. Providing key insights on the regional CX industry, the report states that 60 […]
L’Oréal Middle East has selected Accenture to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach […]
Capiter, a Cairo-based B2B eCommerce marketplace that brings together Manufacturers, wholesalers, and retailers on one platform, announced the opening of its new office in Dubai, UAE. The announcement marks the first step in the company’s plan for regional expansion and penetration of Arab markets, and a few weeks after raising an investment of $33 million […]
ShopCash, an online shopping cashback and deal discovery app for Middle East consumers, reveals the latest shopping trends in the UAE in Q4 2021. UAE consumers across ages and backgrounds are getting increasingly cozy with the presence of eCommerce giants the likes of Amazon, AliExpress, and Noon in their lives. Purchasing groceries, household staples, and […]
Dubai CommerCity, the first eCommerce free zone in the region has partnered with eCommerce strategy consultant, Khaleej Digital. The partnership aims to support the growth of eCommerce businesses in the Middle East and North Africa (MENA) region by developing tailored eCommerce strategies for local and international brands. Khaleej Digital will support Dubai CommerCity in leading […]
