TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]
Lenskart, an Indian eyewear retailer, has formally entered the Middle East with state-of-the-art AI technology. The brand aims to secure 10-20 per cent of the regional $3.5 billion optiwear market by 2026. The brand’s flagship store will feature AI technology through a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers. […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]
Unicommerce, an eCommerce-focused supply chain SaaS platform, has decided to invest $5 million to strengthen its international operations and further expand its presence in the Middle-east and Southeast Asia. The company has been consistently investing and acquiring new clients across the Middle-east and will continue to forge more strategic partnerships in the coming months. After […]
“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]
UAE residents prefer to purchase clothes, bags and accessories in-store, with convenience (51 per cent), an enhanced shopping experience (49 per cent) and competitive pricing (44 per cent) being the main motivators. As Covid-19 cases continue to decline in the country, residents regain confidence in brick-and-mortar stores. With online, in-store and omnichannel retailers going head-to-head […]
Splashlight Studios, a eCommerce digital solutions provider has raised Seed funding of $1 million from Eagle Ventures, a Dubai-based fund managed by Adit Mehta and Hitesh Ajmera. Backbay Advisors was the financial advisor to Splashlight Studios on the transaction. “The Seed fund is a great vote of confidence for Splashlight Studios and highlights the progress […]
